An Update on the Market Context for Galileo

Jonathan Styles, Bryan Jenkins and Andrew Sage

Abstract:	GNSS is becoming big business and applications of GNSS have grown tremendously over recent years. In the particular the past 2-3 years have seen a decisive shift from a previously niche professional market to a true mass market. This paper provides an updated view of the market that Galileo will contribute to on its launch, building on a previous market study that was completed in 2001 and presented at ION GPS 2002. The study divides the market into six segments: - Road: Covering all corporate and consumer telematics applications for route finding, congestion avoidance, fleet management and distance based Road User charging. - Personal LBS: Covering location based services where the basic platform is a hand-held receiver. - Aviation: Covering all aviation navigation applications for civil and general aviation. -Rail: Covering both non safety-critical rail telematics applications and safety critical train control. - Maritime: Regulated and un-regulated applications - Professional: Covering high value business critical applications such as oil and gas exploration, with regulated applications, such as control of fisheries and monitoring of hazardous goods in transit. The study identified the significant market drivers that are affecting uptake with an assessment of how those drivers are expected to change in the future. The focus is on the mass market applications of personal Location based services (LBS) and road transport. The expected affects of regulation, evolving standards, technical developments and competition from other technologies are used to provide an update of the potential and achieved market to date, and provides predictions of the future evolution of the market up to 2020. The output of the study is a market model based on the 70 applications and divided into 10 geographic regions. The model produces statistics for total number of users in a given year, annual sales of receivers and estimates of total revenue for both receivers and related services. The results highlight that the predictions made in our earlier 2001 study have, to a large extent, been borne out by reality and that the development of the mass market has gained significant momentum driven by regulation, pressures on road transport infrastructure and innovation in the supply industry that has successfully tapped into consumer demand.
Published in:	Proceedings of the 18th International Technical Meeting of the Satellite Division of The Institute of Navigation (ION GNSS 2005) September 13 - 16, 2005 Long Beach Convention Center Long Beach, CA
Pages:	400 - 406
Cite this article:	Styles, Jonathan, Jenkins, Bryan, Sage, Andrew, "An Update on the Market Context for Galileo," Proceedings of the 18th International Technical Meeting of the Satellite Division of The Institute of Navigation (ION GNSS 2005), Long Beach, CA, September 2005, pp. 400-406.
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