Developing a Commercial Market for GPS Receiving Equipment

John M. Beukers

Abstract:	Bringing a new radionavigation system on-line is a long and complex process that takes decades to accomplish. Using historic precedent this paper explores the prerequisites for a truly com- petitive commercial GPS market to evolve. The author discusses the meaning of the word “Operational” from different perspec- tives and,suggests that achieving a transmitted signal in space is just the tip of the iceberg. The United States official radionaviga- tion policy is analyzed from the perspective of consistency and ambiguity and for its effect on long-term market confidence. The paper contrasts the rich, sophisticated military/industrial complex with the down-to-earth competitive dealer/user market place where the pricing language is $99.99. It is suggested that while technology, state-of-the-art components, and manufacturing techniques are essential ingredients to successful products, these alone do not ensure market success. The author explores other factors that are necessary for market development and warns against raising user expectations too high prematurely. The GPS market, in relation to the existing markets for other long range radionavigation systems, Loran-C and Omega, is assessed for timing and penetration. The interoperability issue is raised in connection with product marketability. The paper concludes with a list of recommendations to create an environment conducive to the development of a commercial mass market.
Published in:	Proceedings of the 3rd International Technical Meeting of the Satellite Division of The Institute of Navigation (ION GPS 1990) September 19 - 21, 1990 The Broadmoor Hotel Colorado Spring, CO
Pages:	191 - 198
Cite this article:	Beukers, John M., "Developing a Commercial Market for GPS Receiving Equipment," Proceedings of the 3rd International Technical Meeting of the Satellite Division of The Institute of Navigation (ION GPS 1990), Colorado Spring, CO, September 1990, pp. 191-198.
Full Paper:	ION Members/Non-Members: 1 Download Credit Sign In