ION ITM/PTTI 2022 Marketing Communications Toolkit

Welcome to the ITM/PTTI 2022 Marketing Resource Center Communications Toolkit. This toolkit is designed to help you get the most out of your exhibiting and sponsorship investment by giving you easy-to-use, copy-paste-and-personalize communications tools to share with your customers and drive targeted attention and traffic to your booth. Use these tools to introduce ITM/PTTI 2022 attendees to your staff who will be in your exhibit booth, invite attendees to visit your booth, and tell them a little bit about your company.

Toolkit Contents:

• Social Media and downloadable graphics
• Email to customize and send to your customers
• Company Newsletter
• Media Release to send to your media contacts
• Additional Tips
• ITM/PTTI 2022 Partner Program and Sponsorship Options

Social Media

ITM/PTTI 2022 Social Media Handles and Profiles

@ionavigation (Twitter, Facebook, LinkedIn, Instagram)

@InstOfNavigation (YouTube)

• LinkedIn: https://www.linkedin.com/company/ionavigation
• Facebook: https://www.facebook.com/ionavigation
• Twitter: https://twitter.com/ionavigation
• Instagram: https://www.instagram.com/ionavigation/
• YouTube: https://www.youtube.com/user/InstOfNavigation

ITM/PTTI Hashtag: #ITMPTTI

Social Media Sample Posts and Graphics

When you share posts on Twitter, Facebook, LinkedIn, and/or Instagram, please remember to:

• Tag us: @ionavigation
• Include a call to action and link to your online exhibit profile
• Use the ITM/PTTI hashtag: #ITMPTTI

Sample Social Media Posts

Below are some sample social media posts designed for longer-form social media platforms (Facebook, LinkedIn, etc.) Note that sections highlighted in yellow are intended for you to customize.

[COMPANY NAME – USE YOUR SOCIAL MEDIA HANDLE HERE TOO] is pleased to announce we will be exhibiting at the @ionavigation’s ITM/PTTI 2022 taking place January 25–27, 2022 at the Hyatt Regency Long Beach in Long Beach, California. Please stop by exhibit booth #[BOOTH NUMBER] and meet our team and [option to insert a personal note about your specific product and/or service]. To learn more about ITM/PTTI, visit ion.org.

Shorter Sample Media Posts for Twitter

Visit [YOUR COMPANY TWITTER HANDLE] at the @ionavigation ITM/PTTI, taking place January 25–27 at the @HyattLongBeach. Go to ion.org for more information. Visit us at exhibit booth #[BOOTH NUMBER]. For more information, visit ion.org.

[COMPANY NAME] is pleased to be supporting the PNT community and look forward to seeing everyone at the ION #ITMPTTI taking place January 25-27 at the @HyattLongBeach. Visit us at booth #[BOOTH NUMBER].

Graphics for Social Media

We have provided We’re Exhibiting banners in Twitter, Facebook, LinkedIn, and Instagram sizes for you to include in your social media posts. To download, right click the image and choose the save image as option.

We’re Exhibiting: Square (For Facebook, LinkedIn, Instagram)

 We’re Exhibiting: Rectangle (For Twitter, Facebook, LinkedIn, Instagram)

 

Email

Sample Email for Colleagues (copy, paste, and personalize)

I'm reaching out to let you know that [COMPANY NAME] will be exhibiting at the Institute of Navigation’s ITM/PTTI 2022.

The ION International Technical Meeting is ION’s winter meeting and is a more intimate conference designed to showcase advances in positioning, navigation, and timing.

The Precise Time and Time Interval Systems and Applications (PTTI) meeting is an annual conference sponsored by ION with a technical program designed to: disseminate and coordinate PTTI information at the user level; review present and future PTTI requirements; inform government and industry engineers, technicians, and managers of precise time and frequency technology as well as its problems; and provide an opportunity for an active exchange of new technology associated with PTTI.

Please visit us at exhibit booth #[BOOTH NUMBER] and [meet our team and… option to insert a personal note about your specific product and/or service].

You can also take a preview by visiting our online exhibitor profile at: [LINK TO YOUR ONLINE EXHIBITOR PROFILE HERE]. [Add a paragraph if you’ve uploaded an exhibitor demonstration to your profile.]

Go to ion.org to view the complete technical program and to register.

Sample Email for Exhibitors who are also Presenting

ITM/PTTI 2022
January 25–27, 2022
Long Beach, California

I’m reaching out to let you know that [COMPANY NAME] will be exhibiting at the Institute of Navigation’s ITM/PTTI 2022 taking place January 25–27, 2022 at the Hyatt Regency Long Beach in Long Beach, California. Please visit us at exhibit booth #[BOOTH NUMBER]

In addition, [PRESENTER’S NAME] with [COMPANY NAME] is presenting a technical paper, [PAPER TITLE], on [DAY, DATE, TIME].

The co-located International Technical Meeting (ITM) and Precise Time and Time Interval Systems and Applications (PTTI) meeting brings together the top leaders in the positioning, navigation, and timing field for this winter’s must-attend event.

We’re really pleased to be participating in ITM/PTTI 2022 as an exhibitor and as a presenter, and we look forward to seeing you there.

Visit ion.org to view the complete technical program and to register.

Company Newsletter

Sample Entry for Company Newsletter

We’re pleased to announce that [COMPANY NAME] will be exhibiting at the upcoming Institute of Navigation ITM/PTTI 2022 meeting taking place January 25–27, 2022 at the Hyatt Regency Long Beach in Long Beach, California.

The ION International Technical Meeting is ION’s winter meeting and is a more intimate conference designed to showcase advances in positioning, navigation, and timing.

The Precise Time and Time Interval Systems and Applications (PTTI) meeting is an annual conference sponsored by ION with a technical program designed to: disseminate and coordinate PTTI information at the user level; review present and future PTTI requirements; inform government and industry engineers, technicians, and managers of precise time and frequency technology as well as its problems; and provide an opportunity for an active exchange of new technology associated with PTTI.

Request an ITM/PTTI 2022 company newsletter graphic by emailing kesthus@ion.org. Please don’t forget to provide requested graphic specs.

Sample Media Release

Media Release
ION Media Contact
Kenneth P. Esthus
Phone: (703) 366-2723
Email: kesthus@ion.org

 

[COMPANY NAME] TO EXHIBIT AT THE INSTITUTE OF NAVIGATION’S ITM/PTTI 2022

 

Month, Day, Year (LOCATION) –– [COMPANY NAME] is pleased to announce we will be exhibiting at the Institute of Navigation’s ITM/PTTI 2022 meeting being held January 25­–27, 2022 at the Hyatt Regency Long Beach in Long Beach, California.

[COMPANY NAME] is pleased to be supporting the PNT community and invite you to visit our booth [#BOOTH NUMBER] in the exhibit hall. For a preview of our company, you can visit our online profile at: [INSERT LINK TO YOUR COMPANY ITM/PTTI 2022 ONLINE EXHIBITOR PROFILE].

[OPTION TO INSERT PARAGRAPH ABOUT YOUR COMPANY AND DESCRIPTION(S) OF NEW PRODUCTS, EXITING NEWS, ETC. AND INCLUDE A QUOTE]

The ION International Technical Meeting is ION’s winter meeting and is a more intimate conference designed to showcase advances in positioning, navigation, and timing.

The Precise Time and Time Interval Systems and Applications (PTTI) meeting is an annual conference sponsored by ION with a technical program designed to: disseminate and coordinate PTTI information at the user level; review present and future PTTI requirements; inform government as well as industry engineers, technicians, and managers of precise time and frequency technology and its problems; and provide an opportunity for an active exchange of new technology associated with PTTI.

[OPTION TO ADD IF SOMEONE FROM YOUR COMPANY IS PRESENTING A PAPER]

In addition, [PRESENTER’S NAME] with [COMPANY NAME] is presenting a technical paper, [PAPER TITLE], on [DAY, DATE, TIME].

For more information on ITM/PTTI 2022, please visit ion.org.

[ADD YOUR “ABOUT” BOILERPLATE HERE]

Additional Tips

Below are some additional tips on building customer anticipation and driving targeted traffic to your exhibit booth

• Include a P.S. on all outgoing correspondence: “We’re exhibiting at the ION ITM/PTTI 2022. Please visit us at booth #[BOOTH NUMBER].”
• Add a footer/ signature to your emails: Set your email up to automatically add a message like “We’re exhibiting at ION’S ITM/PTTI 2022, January 25–27 in Long Beach, California. Please visit us at booth #[BOOTH NUMBER] and meet our staff!.”
• Make appointments ahead of time: Be proactive by scheduling appointments early. Your customers will appreciate the effort. Send out a last-minute reminder a few weeks before the show. Email or mail a message out to all your clients and potential customers reminding them to visit your exhibitor profile and booth.

ITM/PTTI Partner Program and Sponsorship Options

As a non-profit institution with individual and corporate memberships, the Institute of Navigation offers a unique and highly targeted audience for organizations that provide products and services to professionals in the field of positioning, navigation, and timing. The ION Partner Program is designed to connect leaders in the field with a network of solutions, resources, and opportunities.

Download the ITM/PTTI Partner Program Brochure

Good luck and please email kesthus@ion.org if you have any questions or need any assistance on promoting your company at ITM/PTTI 2022.