ION ITM/PTTI 2024 Marketing Communications Toolkit

Welcome to the ITM/PTTI Marketing Resource Center Communications Toolkit. This toolkit is designed to help you get the most out of your exhibiting and sponsorship investment by giving you easy-to-use, copy-paste-and-personalize communications tools to share with your customers and drive targeted attention and traffic to your booth. Use these tools to introduce ITM/PTTI 2024 attendees to your staff who will be in your exhibit booth, invite attendees to visit your booth, and tell them a little bit about your company.

Toolkit Contents:

• Social Media and downloadable graphics
• Email to customize and send to your customers
• Company Newsletter
• Media Release to send to your media contacts
• Additional Tips
• ITM/PTTI Partner Program and Sponsorship Options

Social Media

ITM/PTTI Social Media Handles and Profiles

@ionavigation (X [Formerly Twitter], Facebook, LinkedIn, Instagram, Threads)

@InstOfNavigation (YouTube)

• LinkedIn: https://www.linkedin.com/company/ionavigation
• Facebook: https://www.facebook.com/ionavigation
• X (Formerly Twitter): https://twitter.com/ionavigation
• Instagram: https://www.instagram.com/ionavigation/
• Threads: https://www.threads.net/@ionavigation
• YouTube: https://www.youtube.com/user/InstOfNavigation

ITM/PTTI Hashtag: #ITMPTTI

Social Media Sample Captions and Graphics

When you share posts on LinkedIn, X, Facebook, Instagram, and/or Threads, please remember to:

• Tag us: @ionavigation
• Include a call to action and link to your online exhibit profile
• Use the ITM/PTTI hashtag: #ITMPTTI

Sample Social Media Captions

Below are some sample social media posts designed for various social media platforms, including LinkedIn, X, Instagram, and more. The sections highlighted in yellow are intended for you to customize with your company’s information and to suit your specific platform and audience.

Version 1:

[YOUR COMPANY HANDLE] is pleased to announce that we will be exhibiting at the @ionavigation ITM/PTTI 2024 taking place January 22–25, 2024 at the Hyatt Regency Long Beach in Long Beach, California. Please stop by exhibit booth #[BOOTH NUMBER] to meet our team and [option to insert a personal note about your specific product and/or service]. To learn more about ITM/PTTI, visit ion.org.

Version 2:

Visit [YOUR COMPANY HANDLE] at the @ionavigation ITM/PTTI, taking place January 22–25, 2024 at the @HyattLongBeach. Visit us at exhibit booth #[BOOTH NUMBER]. For more information, visit ion.org.

Version 3:

[YOUR COMPANY HANDLE] is pleased to be supporting the PNT community and looks forward to seeing everyone at @ionavigation #ITMPTTI taking place January 22-25, 2024 at the @HyattLongBeach. Visit us at booth #[BOOTH NUMBER].

Graphics for Social Media

We have provided We’re Exhibiting banners in Twitter, Facebook, LinkedIn, and Instagram sizes for you to include in your social media posts. To download, right click the image and choose the save image as option.

We’re Exhibiting: 1080 x 1080 pixels

 

We’re Exhibiting: 1920 x 1080 pixels

 

Email

Sample Email for Colleagues (copy, paste, and personalize)

I'm reaching out to let you know that [COMPANY NAME] will be exhibiting at the Institute of Navigation’s ITM/PTTI 2024.

The ION International Technical Meeting (ITM) is ION’s winter meeting and is a more intimate conference designed to showcase advances in positioning, navigation, and timing.

The Precise Time and Time Interval Systems and Applications (PTTI) meeting is an annual conference sponsored by ION with a technical program designed to: disseminate and coordinate PTTI information at the user level; review present and future PTTI requirements; inform government and industry engineers, technicians, and managers of precise time and frequency technology as well as its problems; and provide an opportunity for an active exchange of new technology associated with PTTI.

Please visit us at exhibit booth #[BOOTH NUMBER] and [meet our team and… option to insert a personal note about your specific product and/or service].

You can also get a preview by visiting our online exhibitor profile at: [LINK TO YOUR ONLINE EXHIBITOR PROFILE HERE]. [Add a paragraph if you’ve uploaded an exhibitor demonstration to your profile.]

Go to ion.org to view the complete technical program and to register.

Sample Email for Exhibitors who are also Presenting

ITM/PTTI 2024
January 22–25, 2024
Long Beach, California

I’m reaching out to let you know that [COMPANY NAME] will be exhibiting at the Institute of Navigation’s ITM/PTTI 2024 taking place January 22–25, 2024 at the Hyatt Regency Long Beach in Long Beach, California. Please visit us at exhibit booth #[BOOTH NUMBER].

In addition, [PRESENTER’S NAME] with [COMPANY NAME] is presenting a technical paper, [PAPER TITLE], on [DAY, DATE, TIME].

The co-located International Technical Meeting (ITM) and Precise Time and Time Interval Systems and Applications (PTTI) meeting brings together the top leaders in the positioning, navigation, and timing field for this winter’s must-attend event.

We’re really pleased to be participating in ITM/PTTI 2024 both as an exhibitor and as a presenter, and we look forward to seeing you there.

Visit ion.org to view the complete technical program and to register.

Company Newsletter

Sample Entry for Company Newsletter

We’re pleased to announce that [COMPANY NAME] will be exhibiting at the upcoming Institute of Navigation ITM/PTTI 2024 meeting taking place January 22–25, 2024 at the Hyatt Regency Long Beach in Long Beach, California.

The ION International Technical Meeting (ITM) is ION’s winter meeting and is a more intimate conference designed to showcase advances in positioning, navigation, and timing.

The Precise Time and Time Interval Systems and Applications (PTTI) meeting is an annual conference sponsored by ION with a technical program designed to: disseminate and coordinate PTTI information at the user level; review present and future PTTI requirements; inform government and industry engineers, technicians, and managers of precise time and frequency technology as well as its problems; and provide an opportunity for an active exchange of new technology associated with PTTI.

Request an ITM/PTTI 2024 company newsletter graphic by emailing blathrop@ion.org. Please provide requested graphic specs.

Sample Media Release

Media Release
ION Media Contact
Beth Lathrop               
Phone: (703) 366-2723
Email: blathrop@ion.org

 

[COMPANY NAME] TO EXHIBIT AT THE INSTITUTE OF NAVIGATION’S ITM/PTTI 2024

 

Month, Day, Year (LOCATION) –– [COMPANY NAME] is pleased to announce we will be exhibiting at the Institute of Navigation’s ITM/PTTI 2024 meeting being held January 22–25, 2024 at the Hyatt Regency Long Beach in Long Beach, California.

[COMPANY NAME] is pleased to be supporting the PNT community and invite you to visit our booth [#BOOTH NUMBER] in the exhibit hall. For a preview of our company, you can visit our online profile at: [INSERT LINK TO YOUR COMPANY ITM/PTTI 2024 ONLINE EXHIBITOR PROFILE].

[OPTION TO INSERT PARAGRAPH ABOUT YOUR COMPANY AND DESCRIPTION(S) OF NEW PRODUCTS, EXITING NEWS, ETC. AND INCLUDE A QUOTE]

The ION International Technical Meeting (ITM) is ION’s winter meeting and is a more intimate conference designed to showcase advances in positioning, navigation, and timing.

The Precise Time and Time Interval Systems and Applications (PTTI) meeting is an annual conference sponsored by ION with a technical program designed to: disseminate and coordinate PTTI information at the user level; review present and future PTTI requirements; inform government as well as industry engineers, technicians, and managers of precise time and frequency technology and its problems; and provide an opportunity for an active exchange of new technology associated with PTTI.

[OPTION TO ADD IF SOMEONE FROM YOUR COMPANY IS PRESENTING A PAPER]

In addition, [PRESENTER’S NAME] with [COMPANY NAME] is presenting a technical paper, [PAPER TITLE], on [DAY, DATE, TIME].

For more information on ITM/PTTI 2024, please visit ion.org.

[ADD YOUR “ABOUT” BOILERPLATE HERE]

Additional Tips

Below are some additional tips on building customer anticipation and driving targeted traffic to your exhibit booth:

• Include a P.S. on all outgoing correspondence: “We’re exhibiting at the ION ITM/PTTI 2024. Please visit us at booth #[BOOTH NUMBER].”
• Add a footer/ signature to your emails: Set your email up to automatically add a message, such as, “We’re exhibiting at ION’S ITM/PTTI 2024, January 22–25 in Long Beach, California. Please visit us at booth #[BOOTH NUMBER] and meet our team!.”
• Make appointments ahead of time: Be proactive by scheduling appointments early. Your customers will appreciate the effort. Send out a last-minute reminder a few weeks before the show. Email or message all your clients and potential customers reminding them to visit your exhibitor profile and booth.

ITM/PTTI Partner Program and Sponsorship Options

As a non-profit institution with individual and corporate memberships, the Institute of Navigation offers a unique and highly targeted audience for organizations that provide products and services to professionals in the field of positioning, navigation, and timing. The ION Partner Program is designed to connect leaders in the field with a network of solutions, resources, and opportunities.

Download the ITM/PTTI Partner Program Brochure

Good luck and please email blathrop@ion.org if you have any questions or need any assistance on promoting your company at ITM/PTTI 2024.