ITM/PTTI Author Marketing Communications Toolkit

Welcome to the ITM/PTTI Author Marketing Communications Toolkit. This toolkit is designed to help you promote your technical presentation to friends, colleagues, and peers prior to the meeting. (Yes, even authors need to do a little promoting.) Below we’re providing some easy social media ideas and ideas on how to promote your presentation on your personal and organization’s social media sites. In addition, we’ve provided some easy copy, paste, and edit emails, newsletter articles, media releases, and some additional tips on getting the most out of your experience.

Toolkit Contents

• Social Media and downloadable graphics
• Email to customize and send to your customers
• Company Newsletter
• Media Release to send to your media contacts
• Additional Tips

Social Media

ITM/PTTI 2022 Social Media Handles and Profiles

@ionavigation (twitter, Facebook, LinkedIn, Instagram)

@InstOfNavigation (YouTube)

• LinkedIn: https://www.linkedin.com/company/ionavigation
• Facebook: https://www.facebook.com/ionavigation
• Twitter: https://twitter.com/ionavigation
• Instagram: https://www.instagram.com/ionavigation/
• YouTube: https://www.youtube.com/user/InstOfNavigation

ITM/PTI 2022 Hashtag

#ITMPTTI

Social Media Sample Posts and Graphics

When you share posts on Twitter, Facebook, and/or LinkedIn, please remember to:

• Tag us: @ionavigation
• Include a call to action and link to the session you’re presenting in
• Use the ITM/PTTI 2022 hashtag: #ITMPTTI

Sample Social Media Posts

Below are some sample social media posts designed for longer-form social media platforms (Facebook, LinkedIn, etc.) Note that sections highlighted in yellow are intended for you to customize.

[COMPANY NAME – USE YOUR SOCIAL MEDIA HANDLE HERE TOO] is pleased to announce that [PRESENTER’S NAME & TITLE] will be presenting a technical paper at the Institute of Navigation’s (ION) ITM/PTTI 2022 meeting taking place January 25-27, 2022 at the Hyatt Regency Long Beach in Long Beach, California. [PRESENTER’S NAME] will be presenting their research on [PRESENTATION TITLE] in the [SESSION TITLE] on [DAY, DATE, TIME].

[ADD A BRIEF PARAGRAPH ABOUT THE RESEARCH BEING PRESENTED, WHY IT’S IMPORTANT AND WHY THEY SHOULD ATTEND].

The ION ITM/PTTI 2022 is the co-located International Technical Meeting and the Precise Time and Time Interval Systems and Applications Meeting. A commercial exhibit and pre-conference tutorials are held in conjunction with the conference. Learn more at ion.org.

Shorter Sample Media Post for Twitter

[COMPANY NAME – USE YOUR SOCIAL MEDIA HANDLE HERE TOO] is presenting a paper [PAPER NAME] at @ionaviagtion ITM/PTTI 2022 #ITMPTTI, taking place January 25-27 at the @HyattLongBeach. Go to ion.org for more information.

Graphics for Social Media

 

Email

Sample email for Colleagues (copy, paste, and personalize)

Subject Line: I’m presenting at ITM/PTTI 2022

I’m reaching out to let you know that I will be speaking at the Institute of Navigation’s ITM/PTTI 2022 Meeting taking place January 25- 27, 2022 at the Hyatt Regency Long Beach in Long Beach, California.

My paper, [PRESENTATION TITLE] will be presented on [DAY, DATE, TIME] in the [SESSION TITLE] session. You can learn more about ITM/PTTI 2022 at ion.org.

The ION International Technical Meeting is ION’s winter meeting and is a more intimate conference designed to showcase advances in positioning, navigation, and timing.

The Precise Time and Time Interval Systems and Applications (PTTI) meeting is an annual conference sponsored by ION with a technical program designed to: disseminate and coordinate PTTI information at the user level; review present and future PTTI requirements; inform government and industry engineers, technicians, and managers of precise time and frequency technology and its problems; and provide an opportunity for an active exchange of new technology associated with PTTI.

I’m hoping you can join me for this event. Make sure to register early to take advantage of savings. Register today at ion.org.

 

Company Newsletter

Sample Entry for Company Newsletter

We are pleased to announce that [COMPANY NAME]’s [PRESENTER’S NAME] will be presenting a paper at the upcoming Institute of Navigation’s (ION) ITM/PTTI 2022 taking place January 25-27, 2022 at the Hyatt Regency Long Beach in Long Beach, California.

[PRESENTER’S NAME] paper is titled [PRESENTATION TITLE] and will be presenting on [DAY, DATE, TIME].

[ADD A BRIEF PARAGRAPH ABOUT THE RESEARCH BEING PRESENTED, WHY IT’S IMPORTANT AND WHY THEY SHOULD ATTEND].

The ION International Technical Meeting is ION’s winter meeting and is a more intimate conference designed to showcase advances in positioning, navigation, and timing.

The Precise Time and Time Interval Systems and Applications (PTTI) meeting is an annual conference sponsored by ION with a technical program designed to: disseminate and coordinate PTTI information at the user level; review present and future PTTI requirements; inform government and industry engineers, technicians, and managers of precise time and frequency technology and its problems; and provide an opportunity for an active exchange of new technology associated with PTTI.

 

Media Release

ION Media Contact

Kenneth P. Esthus
Phone: 703-366-2723
Email: kesthus@ion.org

Sample Media Release

[COMPANY NAME] TO PRESENT AT THE INSTITUTE OF NAVIGATION’S (ION) ITM/PTTI 2022

Month, Day, Year (LOCATION) – [COMPANY NAME] is pleased to announce that [PRESENTER’S NAME] is presenting a paper at the upcoming ION ITM/PTTI 2022 taking place January 25-27, 2022 at the Hyatt Regency Long Beach in Long Beach, California.

[PRESENTER’S NAME] paper is titled [PRESENTATION TITLE] and will be presenting on [DAY, DATE, TIME].

[ADD A BRIEF PARAGRAPH ABOUT THE RESEARCH BEING PRESENTED, WHY IT’S IMPORTANT AND WHY THEY SHOULD ATTEND].

The ION International Technical Meeting is ION’s winter meeting and is a more intimate conference designed to showcase advances in positioning, navigation, and timing.

The Precise Time and Time Interval Systems and Applications (PTTI) meeting is an annual conference sponsored by ION with a technical program designed to: disseminate and coordinate PTTI information at the user level; review present and future PTTI requirements; inform government and industry engineers, technicians, and managers of precise time and frequency technology and its problems; and provide an opportunity for an active exchange of new technology associated with PTTI.

For more information on ITM/PTTI 2022, please visit ion.org.

[ADD YOUR “ABOUT” BOILERPLATE HERE]

 

Additional Tips

Below are some additional tips on creating interest in your paper.

Include a P.S. on all outgoing correspondence: “I’m presenting a paper at ION’S ITM/PTTI 2022 taking place January 25-27, 2022 at the Hyatt Regency Long Beach in Long Beach, California. Hope you can join me!

Add a footer/ signature to your emails: “I’m presenting a paper at ION’S ITM/PTTI 2022 taking place January 25-27, 2022 at the Hyatt Regency Long Beach in Long Beach, California. Hope you can join me!

Good luck and please email kesthus@ion.org if you have any questions or need any assistance on promoting your paper.