PLANS Marketing Resource Center

Thank you for exhibiting with PLANS. Below are some tips and resources that will help you maximize your exhibiting experience.

Contents:

• Partner Program and Sponsorship Options
• Exhibitor Tips – How to increase your Return on Investment at PLANS
• Sample Media Release
• Customer Email Pass-alongs
• Exhibitor Email Pass-alongs 
• Sample Email Signatures
• Exhibitor Logo 

Partner Program and Sponsorship Options

As a non-profit institution with individual and corporate memberships, The Institute of Navigation offers a unique and highly targeted audience for organizations that provide products and services to professionals in the field of positioning, navigation and timing. The Partner Program is designed to connect leaders in the field with a network of solutions, resources and opportunities. Download a copy of the PLANS 2018 Partner Program Brochure.

Exhibitor Tips: Increase Your Return on Investment at PLANS

Here are some ways you can start building customer anticipation and traffic for your booth before the Exhibit hall opens:

• Download the PLANS Exhibitor Logo and place it on your website: ION has a ready-to-use PLANS meeting logo for you to use to link your Website to the PLANS 2018 site. Make it easy for your customers to register.
• Include a P.S. on all outgoing correspondence: “We’ll see you at PLANS 2018 in Monterey, California! Visit us in booth #[YOUR BOOTH NUMBER HERE]” This lets all your customers know you’ll be there and reinforces it every time they open your mail. 
• Get the pre-registered attendee list: If you haven’t ordered your free pre-registration list, contact for ION today. Send pre-registered attendees on the list a personalized invitation introducing your company and inviting them to see your products at the show. 
• Add a footer/ signature to your emails: Set your email up to automatically add a message like “Visit us at booth #[YOUR BOOTH NUMBER HERE]” at PLANS 2018, April 23-26, 2018! See you in Monterey, California.” to the bottom of all your email messages. Be sure that everyone in your company with customer contact does the same.
• Plan a contest: Create a buzz in your booth! It’s easy. Develop a contest with an entry form that customers have to drop off at your booth. Include it with your pre-show mailings. The prize doesn’t have to be expensive – try an item of your merchandise, dinner for two or tickets to a local area attraction as the incentive. Be creative with it, and have fun. You’ll be surprised at how much traffic and interest it will drive to your booth. Stand out. Make yourself noticed.
• Make appointments ahead of time: Be proactive by scheduling appointments, breakfast meetings, dinner meetings, etc. Your customers will appreciate the effort. Send out a list-minute reminder A few weeks before the show, email or mail a message out to all your clients and potential customers reminding them to include a visit to your booth at PLANS 2018.

Sample Media Release

Format this media release on your letterhead and send it out to your customers, prospects, dealers and other contacts. Or use this as the starting point for an article in your company newsletter or customer communication pieces.

FOR IMMEDIATE RELEASE
Contact [PROVIDE YOUR CONTACT INFORMATION]

[INSERT YOUR COMPANY NAME]to exhibit at PLANS 2018 in Monterey, California, April 23-26, 2018.

PLANS is a biennial conference co‐sponsored by the IEEE, AESS and the ION with a technical program that includes an emphasis on commercial inertial navigation. A commercial exhibit and pre-conference tutorials is held in conjunction with the conference.

In the PLANS 2018 Exhibit Hall, will be proudly displaying the latest technologies, proven solutions and forward-thinking ideas to professionals gathered for the event.

[Add a paragraph here about your booth (where you'll be located, who will be in attendance, what product or service you'll be demonstrating, special booth promotions you'll be offering]

For more information about PLANS 2018, visit www.ion.org/PLANS.

Exhibitor Pass Along Email: Promoting Your Exhibit Booth

PLANS 2018 is coming up fast. Make sure your colleagues know that your company is exhibiting and encourage them to register early to take advantage of the early-bird advance registration rate — simply copy and paste the email below into your own email and send to your full mailing list. Remember to customize it by adding the name, date, and time of your session, your exhibit booth number, and any other exhibitor highlights.

PLANS 2018
April 23-26, 2018 
(Tutorials: April 23)
Hyatt Regency Monterey, Monterey California

News and Updates:

I’d like to personally invite you to attend PLANS 2018, taking place April 23-26, 2018 in Monterey, California

[Company Name] will be exhibiting at PLANS 2018, taking place April 23-26, 2018 in Monterey, California. PLANS is a biennial conference co‐sponsored by the IEEE, AESS and the ION with a technical program that includes an emphasis on commercial inertial navigation. A commercial exhibit and pre-conference tutorials is held in conjunction with the conference.  You can meet our staff at booth #[Booth Number].

[Add a paragraph here about your booth (where you’ll be located, who will be in attendance, what product or service you’ll be demonstrating, special booth promotions you’ll be offering]

To view the complete technical program, go to www.ion.org/plans. I’m hoping you can join us in Monterey. Don’t forget to register before March 30, 2018 to take advantage of early-bird registration rates.

Register today and we'll see you in Monterey.

Exhibitor Pass Along Email: Promoting Your Technical Session

PLANS 2018 is coming up fast. Make sure your colleagues know about the program (including your session) and the early-bird advance registration deadline — simply copy and paste the email below into your own email and send to your full mailing list. REMEMBER to customize it by adding the name, date, and time of your session, your exhibit booth number, and any other exhibitor highlights.

PLANS 2018
April 23-26, 2018 
(Tutorials: April 23 5)
Hyatt Regency Monterey, Monterey California

News and Updates:

I’d like to personally invite you to attend PLANS 2018, taking place April 23-26, 2018 in Monterey, California.

[Company Name] will be exhibiting at PLANS 2018. PLANS is a biennial conference co‐sponsored by the IEEE, AESS and the ION with a technical program that includes an emphasis on commercial inertial navigation. A commercial exhibit and pre-conference tutorials is held in conjunction with the conference. You can meet our staff at booth #[Booth Number].

In addition, [Employee Name] with [Company Name] is presenting a technical paper, [Paper Title], on [Day  Month, Year] at [Time]. PLANS 2018 features pre-conference tutorials and technical papers specifically tailored to position, location, and navigation professionals.

It’s one of the year’s best opportunities to meet leaders in the field, see the newest technologies and stay up-to-date on where the technology is headed.

To view the complete technical program, go to www.ion.org/PLANS. I’m hoping you can join us in Monterey. Don’t forget to register before March 10, 2016 to take advantage of early-bird registration rates.

Register today and see you in Monterey.

Email Signatures

Help us get the word out with Email Signatures! In order to increase attendance at the meeting and drive interest in and traffic to your booth, we need your help getting the word out. Below we've written pre-populated Email Signatures. These are easy and effective ways to create awareness and help drive customers to your booth. But make sure you include specific information about your booth. We've also included instructions on setting up email signatures in Microsoft Outlook.

Sample Signatures for Booth Promotion

Attend PLANS 2018, April 23-26, 2018 in Monterey, California  and don’t forget to stop by and see us in booth #[Booth Number].

We’ll be exhibiting at PLANS 2018, April 23-26, 2018 in Monterey, California . Visit us at booth #[Booth Number].

Register today at www.ion.org/plans.

Sample Signature for Session Promotion

Join us at PLANS 2018, April 23-26, 2018 in Monterey, California and attend our session [Presentation Title] on [Presentation date]. Register today at www.ion.org/plans.

How to Create an Email Signature in Outlook

To add an email signature to your Outlook:

• Select Tools | Options... from the menu in Outlook.
• Go to the Mail Format tab.
• Click Signatures... under Signatures.
• Go to the Email Signature tab.
• Click New.
• Type the new signature's desired name.
• Click OK.
• Type the desired text of your signature under Edit signature.
• It is best to keep your signature to no more than 5 or 6 lines of text.
• To add your business card as a vCard file (with which recipients can import or update your contact details):
• Move the cursor where your business card should appear in the signature.
• Click Business Card in the formatting toolbar.
• Locate and highlight yourself.
• Click OK.
• Click OK.
• Click OK again.

PLANS 2018 Exhibitor Logo

Use this logo on your emails, mailings, and marketing pieces to promote your involvement with PLANS 2018

Click here to download PLANS 2018 Exhibitor Logo