PLANS Marketing Communications Toolkit

Welcome to the PLANS Marketing Resource Center Communications Toolkit. This toolkit is designed to help you get the most out of your exhibiting investment by giving you easy-to-use, copy-paste-and-personalize communications tools to share with your customers and drive targeted attention and traffic to your booth.

Toolkit Contents:

• Social Media and downloadable graphics
• Email to customize and send to your customers
• Company Newsletter
• Media Release to send to your media contacts
• Additional Tips

Social Media

PLANS Social Media

@ionavigation (Facebook, LinkedIn, Instagram, Threads, X)

@ InstOfNavigation (YouTube)

• LinkedIn: https://www.linkedin.com/company/ionavigation
• Facebook: https://www.facebook.com/ionavigation
• X (Formerly Twitter): https://twitter.com/ionavigation
• Instagram: https://www.instagram.com/ionavigation/
• Threads: https://www.threads.net/@ionavigation
• YouTube: https://www.youtube.com/user/InstOfNavigation

Social Media Sample Captions and Graphics

When you share posts on social media, please remember to:

• Tag us: @ionavigation
• Include a call to action and link to your online exhibit profile

Sample Social Media Captions

Below are some sample social media posts designed for various social media platforms, including LinkedIn,  Instagram, and more. The sections highlighted in yellow are intended for you to customize with your company’s information and to suit your specific platform and audience.

Version 1:

[COMPANY NAME – USE YOUR SOCIAL MEDIA HANDLE HERE TOO] is pleased to announce we will be exhibiting at IEEE/ @ionavigation PLANS 2025 taking place April 28 - May 1, 2025 in the Greater Cincinnati Area. PLANS is a biennial conference co‐sponsored by the IEEE, AESS and the ION with a technical program that includes an emphasis on commercial inertial navigation.

Please stop by exhibit booth #[BOOTH NUMBER] and meet our team and [option to insert a personal note about your specific product and/or service]. To learn more about PLANS 2025, visit ion.org/plans.

Version 2:

Visit [YOUR COMPANY TWITTER HANDLE] at IEEE/ @ionavigation PLANS 2025. Visit us at exhibit booth #[BOOTH NUMBER]. Visit ion.org/plans for more information.

Version 3:

[COMPANY NAME] will be exhibiting at PLANS 2025, taking place April 28 - May 1, 2025 in Salt Lake City, Utah. PLANS is a biennial conference co‐sponsored by the IEEE, AESS and the ION with a technical program that includes an emphasis on commercial inertial navigation. A commercial exhibit and pre-conference tutorials is held in conjunction with the conference. You can meet our staff at booth #[Booth Number].

[Add a paragraph here about your booth (where you’ll be located, who will be in attendance, what product or service you’ll be demonstrating, special booth promotions you’ll be offering]

Graphics for Social Media

We have provided “We’re Exhibiting” banners in various sizes for you to include in your social media posts. To download, right click the image and choose "save image as."

We’re Exhibiting: 1920px X 1920px

 

We’re Exhibiting: 1920px X 1080px

 

Email

Sample Email for Colleagues (copy, paste, and personalize)

Below is a sample email designed for you to copy and paste into your own email, then personalize it for your company, and send to your customers and prospects.

IEEE/ION PLANS 2025

April 28-May 1, 2025
Salt Lake City, Utah

I’m reaching out to let you know that [COMPANY NAME] will be exhibiting at IEEE/ION PLANS 2025. The Position, Location and Navigation Symposium (PLANS) is a biennial technical conference that occurs in the spring of odd numbered years. Our mission is to provide an international forum to share the latest advances in navigation technology. This conference is jointly sponsored by the IEEE’s Aerospace and Electronics Systems Society (AESS), and the Institute of Navigation (ION), the world's premier professional organization for the advancing positioning, navigation and timing.

Please visit us at exhibit booth #[BOOTH NUMBER] and [meet our team and… option to insert a personal note about your specific product and/or service].

You can also take a preview by visiting our online exhibitor profile at: [LINK TO YOUR ONLINE EXHIBITOR PROFILE HERE]. [Add a paragraph if you’ve uploaded an exhibitor demonstration to your profile.]

Go to ion.org/plans to view the complete technical program and to register.

Join us.

 

Company Newsletter

Sample Entry for Company Newsletter

We’re pleased to announce that [COMPANY NAME] will be exhibiting at the upcoming IEEE/ION PLANS2025 taking place April 28 - May 1, 2025 in Salt Lake City, Utah.

The Position, Location and Navigation Symposium (PLANS) is a biennial technical conference that occurs in the spring of odd numbered years. The mission of the conferene is to provide an international forum to share the latest advances in navigation technology. Topics being covered will include inertial sensing and technology; global navigation satellite systems (GNSS); integrated, collabroative, and opportunistic navigation; and applications to automated, semi-autonomous, and fully-autonomous systems.

[Option to add if someone from your company is presenting a paper]. In addition, [PRESENTER’S NAME] with [COMPANY NAME] is presenting a technical paper, [PAPER TITLE], on [DAY, DATE, TIME].

 

Media Release

ION Media Contact

Beth Lathrop
Phone: 703-366-2723
Email: blathrop@ion.org

Sample Media Release

 

[COMPANY NAME] TO EXHIBIT AT IEEE/ION PLANS 2025

[COMPANY NAME] to join top leaders in PNT at IEEE/ION PLANS 2025

Month, Day, Year (Location) – [COMPANY NAME] is pleased to announce we will be exhibiting at the upcoming IEEE/ION PLANS 2025 conference taking place April 28 - May 1, 2025 in Salt Lake City, Utah.

The Position, Location and Navigation Symposium (PLANS) is a biennial technical conference that occurs in the spring of odd numbered years. The mission of the conferene is to provide an international forum to share the latest advances in navigation technology. Topics being covered will include inertial sensing and technology; global navigation satellite systems (GNSS); integrated, collabroative, and opportunistic navigation; and applications to automated, semi-autonomous, and fully-autonomous systems.

[COMPANY NAME] is pleased to be supporting the PNT community and invite you to visit our booth [#BOOTH NUMBER] in the exhibit hall. For a preview of our company, you can visit our online profile at: [INSERT LINK TO ION JNC ONLINE EXHIBITOR PROFILE.]

[Option to insert paragraph about your company and description(s) of new products, exciting news, etc. Include a quote]

[Option to add if someone from your company is presenting a paper]. In addition, [PRESENTER’S NAME] with [COMPANY NAME] is presenting a technical paper, [PAPER TITLE], on [DAY, DATE, TIME].

Go to ion.org/plans to view the complete technical program and to register.

[ADD YOUR “ABOUT” BOILERPLATE HERE]

 

Additional Tips

Below are some additional tips on building customer anticipation and drive traffic to your exhibit booth

• Include a P.S. on all outgoing correspondence: “We’re exhibiting at IEEE/ION PLANS 2025, April 28 - May 1, 2025 in Salt Lake City, Utah. Please visit us at booth #[BOOTH NUMBER]. For more information and to view the complete technical program, go to ion.org/plans

• Add a footer/ signature to your emails: Set your email up to automatically add a message like "We’re exhibiting at IEEE/ION PLANS, April 28 - May 1, 2025 in Salt Lake City, Utah. Please visit us at booth #[BOOTH NUMBER]. For more information and to view the complete technical program, go to ion.org/plans." Be sure that everyone in your company with customer contact does the same.

• Make appointments ahead of time: Be proactive by scheduling appointments early. Your customers will appreciate the effort. Send out a list-minute reminder a few weeks before the show. Email or mail a message out to all your clients and potential customers reminding them to include a visit to your exhibitor profile and booth.

 

Please note that all signage, advertising, promotional material, handouts, etc., at all conference venues must be coordinated through and approved by ION. Exhibitors are not permitted to contact hotels, convention centers, or other venues directly seeking out approval of or arrangements for any of the above. Please contact mandrews@ion.org with any questions.