JNC Marketing Communications Toolkit

Welcome to the ION Joint Navigation Conference (JNC) Marketing Resource Center Communications Toolkit. This toolkit is designed to help you get the most out of your exhibiting and sponsorship investment by giving you easy-to-use, copy, paste, and edit communications tools to share with your customers and drive traffic and business to your booth. Use these tools to introduce JNC 2021 attendees to your staff who will be in your exhibit booth; invite them to visit your booth; and tell them a little bit about your company.

Toolkit Contents:

• Social Media and downloadable graphics
• Email to customize and send to your customers
• Company Newsletter
• Media Release to send to your media contacts
• Additional Tips
• JNC 2021 Partner Program and Sponsorship Options

Social Media

JNC Social Media Handles and Profiles

@ionavigation (twitter, Facebook, LinkedIn, Instagram)

@ InstOfNavigation (YouTube)

• LinkedIn: https://www.linkedin.com/company/ionavigation
• Facebook: https://www.facebook.com/ionavigation
• Twitter: https://twitter.com/ionavigation
• Instagram: https://www.instagram.com/ionavigation/
• YouTube: https://www.youtube.com/user/InstOfNavigation

JNC Hashtag

#ionjnc

Social Media Sample Posts and Graphics

When you share posts on Twitter, Facebook and/or LinkedIn, please remember to:

• Tag us: @ionavigation
• Include a call to action and link to your online exhibit profile
• Use the ION JNC hashtag: #ionjnc

Sample Social Media Posts

Below are some sample social media posts designed for longer-form social media platforms (Facebook, LinkedIn, etc.) (Note that sections highlighted in yellow are intended for you to customize.)

[COMPANY NAME – USE YOUR SOCIAL MEDIA HANDLE HERE TOO] is pleased to announce we will be exhibiting at the @ionavigation’s Joint Navigation Conference (JNC) 2021 taking place August 24-26 at the Northern Kentucky Convention Center in Covington, Kentucky (greater Cincinnati), and the Classified Sessions (Secret U.S. ONLY)  August 27, at The Air Force Institute of Technology on Wright-Patterson AFB, Ohio. Sponsored by the Military Division of the Institute of Navigation (ION), JNC is the largest U.S. military Positioning, Navigation and Timing (PNT) conference of the year, with joint service and government participation. It’s the year’s best opportunity to hear from officials at DOD, DHS and the top military technology leaders in the field and to learn about advances in battlefield applications of GPS; critical strengths and weaknesses of field navigation devices; warfighter PNT requirements and solutions; and navigation warfare.

Please stop by exhibit booth #[BOOTH NUMBER] and meet our team and [option to insert a personal note about your specific product and/or service]. To learn more about JNC 2021, visit ion.org/jnc.

Shorter sample media posts for twitter

Visit [YOUR COMPANY TWITTER HANDLE] at the @ionavigation ION Joint Navigation Conference (JNC) 2021. Visit us at exhibit booth #[BOOTH NUMBER]. Visit ion.org/jnc for more information.

[COMPANY NAME] is pleased to be supporting the military PNT community and look forward to seeing everyone at the ION Joint Navigation Conference (JNC) taking place August 24-27 in Covington, KY. Visit us at booth #[BOOTH NUMBER]. Visit ion.org/jnc for more information.

Graphics for Social Media

We have provided “We’re Exhibiting” banners in twitter, Facebook, LinkedIn and Instagram sizes for you to include in your social media posts. To download, right click the image and choose "save image as."

We’re Exhibiting: Square (For Facebook, LinkedIn, Instagram)

 

We’re Exhibiting: Rectangle (For Twitter, Facebook, LinkedIn, Instagram)

 

Email

Sample Email for Colleagues (copy, paste, and personalize)

Below is a sample email designed for you to copy and paste into your own email, then personalize it for your company, and send to your customers and prospects.

ION JNC 2021

August 24-26, 2021
Northern Kentucky Convention Center (Greater Cincinnati, Ohio)

August 27, 2021

The Air Force Institute of Technology on Wright-Patterson AFB, Ohio

I’m reaching out to let you know that [COMPANY NAME] will be exhibiting at the Institute of Navigation’s (ION) Joint Navigation Conference (JNC) 2021. Sponsored by the Military Division of the Institute of Navigation (ION), JNC is the largest U.S. military Positioning, Navigation and Timing (PNT) conference of the year, with joint service and government participation. It’s the year’s best opportunity to hear from officials at DOD, DHS and the top military technology leaders in the field and to learn about advances in battlefield applications of GPS; critical strengths and weaknesses of field navigation devices; warfighter PNT requirements and solutions; and navigation warfare. JNC 2021 will be held August 24-26 (FEDCON U.S. ONLY) at the Northern Kentucky Convention Center in Covington, Kentucky (Greater Cincinnati, Ohio); and the Classified Sessions (Secret U.S. ONLY) will be held August 27, at The Air Force Institute of Technology on Wright-Patterson AFB, Ohio.  

Please visit us at exhibit booth #[BOOTH NUMBER] and [meet our team and… option to insert a personal note about your specific product and/or service].

You can also take a preview by visiting our online exhibitor profile at: [LINK TO YOUR ONLINE EXHIBITOR PROFILE HERE]. [Add a paragraph if you’ve uploaded an exhibitor demonstration to your profile.]

Go to ion.org/jnc to view the complete technical program and to register.

Join us.

Company Newsletter

Sample Entry for Company Newsletter

We’re pleased to announce that [COMPANY NAME] will be exhibiting at the upcoming ION Joint Navigation Conference (JNC) 2021 taking place August 24-26 (FEDCON U.S. ONLY) at the Northern Kentucky Convention Center in Covington, Kentucky (Greater Cincinnati, Ohio); and the Classified Sessions (Secret U.S. ONLY) will be held August 27, at The Air Force Institute of Technology on Wright-Patterson AFB, Ohio.

Sponsored by the Military Division of the Institute of Navigation (ION), JNC is the largest U.S. military Positioning, Navigation and Timing (PNT) conference of the year, with joint service and government participation.  It’s the year’s best opportunity to hear from officials at DOD, DHS and the top military technology leaders in the field and to learn about advances in battlefield applications of GPS; critical strengths and weaknesses of field navigation devices; warfighter PNT requirements and solutions; and navigation warfare.

[Option to add if someone from your company is presenting a paper]. In addition, [PRESENTER’S NAME] with [COMPANY NAME] is presenting a technical paper, [PAPER TITLE], on [DAY, DATE, TIME].

Request an ION GNSS+ 2021 Company Newsletter Graphic

To request a graphic for your company newsletter, email kesthus@ion.org. Please provide graphic specs.

Media Release

ION Media Contact

Kenneth P. Esthus
Phone: 703-366-2723
Email: kesthus@ion.org

Sample Media Release

 

[COMPANY NAME] TO EXHIBIT AT ION JNC 2021

[COMPANY NAME] to join top leaders in PNT at the ION Joint Navigation Conference (JNC) 2021

Month, Day, Year (Location) – [COMPANY NAME] is pleased to announce we will be exhibiting at the upcoming ION Joint Navigation Conference (JNC) 2021 taking place August 24-26 (FEDCON U.S. ONLY) at the Northern Kentucky Convention Center in Covington, Kentucky (Greater Cincinnati, Ohio); and the Classified Sessions (Secret U.S. ONLY) will be held August 27, at The Air Force Institute of Technology on Wright-Patterson AFB, Ohio.

Sponsored by the Military Division of the Institute of Navigation (ION), JNC is the largest U.S. military Positioning, Navigation and Timing (PNT) conference of the year, with joint service and government participation.  It’s the year’s best opportunity to hear from officials at DOD, DHS and the top military technology leaders in the field and to learn about advances in battlefield applications of GPS; critical strengths and weaknesses of field navigation devices; warfighter PNT requirements and solutions; and navigation warfare.

[COMPANY NAME] is pleased to be supporting the military PNT community and invite you to visit our booth [#BOOTH NUMBER] in the exhibit hall. For a preview of our company, you can visit our online profile at: [INSERT LINK TO ION JNC 2021 ONLINE EXHIBITOR PROFILE.]

[Option to insert paragraph about your company and description(s) of new products, exciting news, etc. Include a quote]

[Option to add if someone from your company is presenting a paper]. In addition, [PRESENTER’S NAME] with [COMPANY NAME] is presenting a technical paper, [PAPER TITLE], on [DAY, DATE, TIME].

Go to ion.org/jnc to view the complete technical program and to register.

[ADD YOUR “ABOUT” BOILERPLATE HERE]

Additional Tips

Below are some additional tips on building customer anticipation and drive traffic to your exhibit booth

• Include a P.S. on all outgoing correspondence: “We’re exhibiting at ION JNC 2021, August 24-27 at the Northern Kentucky Convention Center. Please visit us at booth #[BOOTH NUMBER]. For more information and to view the complete technical program, go to ion.org/jnc

• Add a footer/ signature to your emails: Set your email up to automatically add a message like “We’re exhibiting at ION JNC 2021, August 24-27 at the Northern Kentucky Convention Center. Please visit us at booth #[BOOTH NUMBER]. For more information and to view the complete technical program, go to ion.org/jnc.” Be sure that everyone in your company with customer contact does the same.

• Make appointments ahead of time: Be proactive by scheduling appointments early. Your customers will appreciate the effort. Send out a list-minute reminder a few weeks before the show. Email or mail a message out to all your clients and potential customers reminding them to include a visit to your exhibitor profile and booth.

JNC Partner Program and Sponsorship Options

As a non-profit institution with individual and corporate memberships, The Institute of Navigation offers a unique and highly targeted audience for organizations that provide products and services to professionals in the field of positioning, navigation and timing. The ION Partner Program is designed to connect leaders in the field with a network of solutions, resources and opportunities.

Download the JNC Partner Program Brochure