JNC Marketing Resource Center

Thank you for exhibiting with JNC. Below are some tips and resources that will help you maximize your exhibiting experience.

Contents:

• Partner Program and Sponsorship Options
• Exhibitor Tips – How to increase your Return on Investment at JNC
• Sample Media Release
• Customer Email Pass-alongs
• Exhibitor Email Pass-alongs
• Sample Email Signatures

Partner Program and Sponsorship Options

As a non-profit institution with individual and corporate memberships, The Institute of Navigation offers a unique and highly targeted audience for organizations that provide products and services to professionals in the field of positioning, navigation and timing. The Partner Program is designed to connect leaders in the field with a network of solutions, resources and opportunities. Download the JNC 2020 Partner Program Brochure.

Exhibitor Tips: Increase Your Return on Investment at JNC

Here are some ways you can start building customer anticipation and traffic for your booth before the Exhibit hall opens:

• Download the JNC Exhibitor Logo and place it on your website: ION has a ready-to-use JNC meeting logo for you to use to link your Website to the JNC 2020 site. Make it easy for your customers to register.
• Include a P.S. on all outgoing correspondence: “We’ll see you at JNC 2020 in Covington, Kentucky! Visit us in booth #[YOUR BOOTH NUMBER HERE]” This lets all your customers know you’ll be there and reinforces it every time they open your mail.
• Add a footer/ signature to your emails: Set your email up to automatically add a message like “Visit us at booth #[YOUR BOOTH NUMBER HERE]” at JNC 2020, June 1-4, 2020! See you in Covington, Kentucky.” to the bottom of all your email messages. Be sure that everyone in your company with customer contact does the same.
• Plan a contest: Create a buzz in your booth! It’s easy. Develop a contest with an entry form that customers have to drop off at your booth. Include it with your pre-show mailings. The prize doesn’t have to be expensive – try an item of your merchandise, dinner for two or tickets to a local area attraction as the incentive. Be creative with it, and have fun. You’ll be surprised at how much traffic and interest it will drive to your booth. Stand out. Make yourself noticed.
• Make appointments ahead of time: Be proactive by scheduling appointments, breakfast meetings, dinner meetings, etc. Your customers will appreciate the effort. Send out a last-minute reminder A few weeks before the show, email or mail a message out to all your clients and potential customers reminding them to include a visit to your booth at JNC 2020.

Sample Media Release

Format this media release on your letterhead and send it out to your customers, prospects, dealers and other contacts. Or use this as the starting point for an article in your company newsletter or customer communication pieces.

FOR IMMEDIATE RELEASE
Contact [PROVIDE YOUR CONTACT INFORMATION]

[INSERT YOUR COMPANY NAME] to exhibit at JNC 2020 in Covington, Kentucky, June 1-4, 2020.

The ION Military Division’s Joint Navigation Conference is the largest U.S. military navigation conference with joint service and government participation. The event focuses on technical advances in Guidance, Navigation, and Control (GN&C) with emphasis on joint development, test and support of affordable GN&C systems, logistics and integration. The conference includes a technical exhibit and showcase of Guidance, Navigation and Control technology products and services and Operational Product Demonstrations.

In the JNC 2020 Exhibit Hall, will be proudly displaying the latest technologies, proven solutions and forward-thinking ideas to professionals gathered for the event.

[Add a paragraph here about your booth (where you'll be located, who will be in attendance, what product or service you'll be demonstrating, special booth promotions you'll be offering]

For more information about JNC 2020, visit www.ion.org/JNC.

Exhibitor Pass Along Email: Promoting Your Exhibit Booth

JNC 2020 is coming up fast. Make sure your colleagues know that your company is exhibiting and encourage them to register early to take advantage of the early-bird advance registration rate — simply copy and paste the email below into your own email and send to your full mailing list. Remember to customize it by adding the name, date, and time of your session, your exhibit booth number, and any other exhibitor highlights.

JNC 2020
June 1-4, 2020 
(Tutorials: June 1)
Northern Kentucky Convention Center
Covington, Kentucky

News and Updates:

I’d like to personally invite you to attend JNC 2020, taking place June 1-4, 2020 in Covington, Kentucky

[Company Name] will be exhibiting at JNC 2020, taking place June 1-4, 2020 in Covington, Kentucky.

The ION Military Division’s Joint Navigation Conference is the largest U.S. military navigation conference with joint service and government participation. The event focuses on technical advances in Guidance, Navigation, and Control (GN&C) with emphasis on joint development, test and support of affordable GN&C systems, logistics and integration. The conference includes a technical exhibit and showcase of Guidance, Navigation and Control technology products and services and Operational Product Demonstrations.You can meet our staff at booth #[Booth Number].

[Add a paragraph here about your booth (where you’ll be located, who will be in attendance, what product or service you’ll be demonstrating, special booth promotions you’ll be offering]

To view the complete technical program, go to www.ion.org/JNC. I’m hoping you can join us in Covington. Don’t forget to register before May 1, 2020 to take advantage of early-bird registration rates.

Register today and we'll see you in Covington.

Exhibitor Pass Along Email: Promoting Your Technical Session

JNC 2020 is coming up fast. Make sure your colleagues know about the program (including your session) and the early-bird advance registration deadline — simply copy and paste the email below into your own email and send to your full mailing list. REMEMBER to customize it by adding the name, date, and time of your session, your exhibit booth number, and any other exhibitor highlights.

JNC 2020
June 1-4, 2020
(Tutorials: June 1)
Northern Kentucky Convention Center
Covington, Kentucky

News and Updates:

I’d like to personally invite you to attend JNC 2020, taking place June 1-4, 2020 in Covington, Kentucky.

[Company Name] will be exhibiting at JNC 2020. The ION Military Division’s Joint Navigation Conference is the largest U.S. military navigation conference with joint service and government participation. The event focuses on technical advances in Guidance, Navigation, and Control (GN&C) with emphasis on joint development, test and support of affordable GN&C systems, logistics and integration. The conference includes a technical exhibit and showcase of Guidance, Navigation and Control technology products and services and Operational Product Demonstrations. You can meet our staff at booth #[Booth Number].

In addition, [Employee Name] with [Company Name] is presenting a technical paper, [Paper Title], on [Day Month, Year] at [Time].

JNC 2020 features pre-conference tutorials and technical presentations specifically tailored to guidance, navigation and control. It’s one of the year’s best opportunities to meet leaders in the field, see the newest technologies and stay up-to-date on where the technology is headed.

To view the complete technical program, go to www.ion.org/JNC. I’m hoping you can join us in Covington. Don’t forget to register before May 1, 2020 to take advantage of early-bird registration rates.

Register today, and we'll see you in Covington.

Email Signatures

Help us get the word out with Email Signatures! In order to increase attendance at the meeting and drive interest in and traffic to your booth, we need your help getting the word out. Below we've written pre-populated Email Signatures. These are easy and effective ways to create awareness and help drive customers to your booth. But make sure you include specific information about your booth. We've also included instructions on setting up email signatures in Microsoft Outlook.

Sample Signatures for Booth Promotion

Attend JNC 2020, June 1-4, 2020 in Covington, Kentucky and don’t forget to stop by and see us in booth #[Booth Number].

We’ll be exhibiting at JNC 2020, June 1-4, 2020 in Covington, Kentucky. Visit us at booth #[Booth Number].

Register today at www.ion.org/JNC.

Sample Signature for Session Promotion

Join us at JNC 2020, June 1-4, 2020 in Covington, Kentucky and attend our session [Presentation Title] on [Presentation date]. Register today at www.ion.org/JNC.

How to Create an Email Signature in Outlook

To add an email signature to your Outlook:

• Select Tools | Options... from the menu in Outlook.
• Go to the Mail Format tab.
• Click Signatures... under Signatures.
• Go to the Email Signature tab.
• Click New.
• Type the new signature's desired name.
• Click OK.
• Type the desired text of your signature under Edit signature.
• It is best to keep your signature to no more than 5 or 6 lines of text.
• To add your business card as a vCard file (with which recipients can import or update your contact details):
• Move the cursor where your business card should appear in the signature.
• Click Business Card in the formatting toolbar.
• Locate and highlight yourself.
• Click OK.
• Click OK.
• Click OK again.