ION GNSS+ Marketing Resource Center

Thank you for exhibiting with ION GNSS+. Below are some tips and resources that will help you maximize your exhibiting experience.

Contents:

• ION GNSS+ Partner Program and Sponsorship Options
• Exhibitor Tips – How to increase your Return on Investment at ION GNSS+
• Sample Media Release
• Customer Email Pass-alongs
• Exhibitor Email Pass-alongs 
• Speaker and Exhibitor Email Pass-alongs 
• Sample Email Signatures 
• ION GNSS Virtual Exhibitor Logo 

Exhibitor Tips: Increase Your Return on Investment at ION GNSS+

The ION GNSS+ 2020 VIRTUAL is the world’s largest showcase of GNSS technology, products and services and this year’s best opportunity to showcase your organization during the virtual event, reach new customers, and solidify relationships with existing customers. 

Here are some ways you can start building customer anticipation and traffic for your virtual booth before the conference starts:

• Download the ION GNSS+ 2020 Virtual Exhibitor Logo and place it on your website: ION has a ready-to-use ION GNSS+ 2020 VIRTUAL Exhibitor logo for you to use to link your Website to the ION GNSS+ 2020 Virtual site. Make it easy for your customers to register.
• Include a P.S. on all outgoing correspondence: “We’ll see you at ION GNSS+ 2020 Virtual. Visit our virtual exhibit booth, [LINK TO YOUR ONLINE EXHIBIT BOOTH HERE]” This lets all your customers know how to reach you and reinforces it every time they open your mail. 
• Add a footer/ signature to your emails: Set your email up to automatically add a message like “Visit our virtual booth at [LINK TO YOUR ONLINE EXHIBIT BOOTH PROFILE HERE] at ION GNSS+ 2020 VIRTUAL being held September 21-25!” to the bottom of all your email messages. Be sure that everyone in your company with customer contact does the same.
• Make appointments ahead of time: Be proactive by scheduling virtual appointments Your customers will appreciate the effort. Send out a list-minute reminder A few weeks before the show, email or mail a message out to all your clients and potential customers reminding them to include a visit to your virtual booth at ION GNSS+ 2020 VIRTUAL.

Exhibitor Pass Along Email: Promoting Your Exhibit Booth

The Institute of Navigation’s ION GNSS+ 2020 VIRTUAL is coming up fast. Make sure your colleagues know that your company is exhibiting virtually and encourage them visit your virtual exhibit booth— simply copy, paste and personalize the email below into your own email and send to your full mailing list. Remember to personalize it by adding the name, date, and time of your session, your exhibit booth number, and any other exhibitor highlights.

ION GNSS+ 2020 VIRTUAL
September 21-25, 2020

News and Updates:
I’d like to personally invite you to attend ION GNSS+ 2020 VIRTUAL Conference September 21-25.

[Company Name] will be exhibiting at ION GNSS+ 2020 VIRTUAL, the world’s largest technical meeting and showcase of GNSS technology, products and services. Visit our virtual profile at: [LINK TO YOUR ONLINE EXHIBIT BOOTH HERE].”

[Add a paragraph if you’ve uploaded an exhibitor demonstration to your profile.]

It’s the year’s best opportunity to hear from leaders in the field, learn about the newest technologies and stay up-to-date on where the technology is headed.

To view the complete technical program and schedule, go to www.ion.org/gnss.

Register today and we'll see you online.

Speaker and Exhibitor Pass Along Email: Promoting Your Technical Session

The Institute of Navigation’s ION GNSS+ 2020 VIRTUAL is coming up fast. Make sure your colleagues know about the program (including your session). simply copy, paste and personalize the email below into your own email and send to your full mailing list. REMEMBER to personalize it by adding the name, date, and time of your session, include a link to your exhibit profile, and any other exhibitor highlights.

ION GNSS+ 2020
September 21-25, 2020

News and Updates:
I’d like to personally invite you to attend ION GNSS+ 2020 VIRTUAL Conference, September 21-25.

[Company Name] will be exhibiting at ION GNSS+ 2020 VIRTUAL, the world’s largest technical meeting and showcase of GNSS technology, products and services. Visit our virtual booth at: [LINK TO YOUR ONLINE EXHIBIT BOOTH PROFILE HERE.]

In addition, [PRESENTER’S NAME] with [COMPANY] is presenting a technical paper, [PAPER TITLE], on [DAY, MONTH] ION GNSS+ 2020 VITRUAL features more than 200 technical papers specifically tailored to positioning, navigation and timing professionals.

It’s the year’s best opportunity to hear from leaders in the field, learn about the newest technologies and stay up-to-date on where the technology is headed.

To view the complete technical program, go to www.ion.org/gnss.

Register today and we’ll see you online.

Email Signatures

Help us get the word out with Email Signatures! In order to increase attendance at the meeting and drive interest in your booth, we need your help getting the word out. Below we've written pre-populated Email Signatures. These are easy and effective ways to create awareness and help drive customers to your virtual booth. But make sure you include specific information about your booth. We've also included instructions on setting up email signatures in both Microsoft Outlook.

Sample Signatures for Booth Promotion

Attend ION GNSS+ 2020 VIRTUAL, September 21-25 and don’t forget to visit us in our virtual exhibit booth at: [LINK TO YOUR ONLINE EXHIBIT BOOTH HERE]

We’ll be exhibiting at ION GNSS+ 2020 VIRTUAL, September 21-25. Visit us at our virtual booth at: [LINK TO YOUR ONLINE EXHIBIT BOOTH HERE]

Register today at www.ion.org/gnss

Sample Signature for Session Promotion

Join us at ION GNSS+ 2020 VIRTUAL, September 21-25, and attend our session [PAPER TITLE] on [DAY, MONTH].

Register today at www.ion.org/gnss

How to Create an Email Signature in Outlook

To add an email signature to your Outlook:

• Select Tools | Options... from the menu in Outlook.
• Go to the Mail Format tab.
• Click Signatures... under Signatures.
• Go to the Email Signature tab.
• Click New.
• Type the new signature's desired name.
• Click OK.
• Type the desired text of your signature under Edit signature.
• It is best to keep your signature to no more than 5 or 6 lines of text.
• To add your business card as a vCard file (with which recipients can import or update your contact details):
• Move the cursor where your business card should appear in the signature.
• Click Business Card in the formatting toolbar.
• Locate and highlight yourself.
• Click OK.
• Click OK.
• Click OK again.

ION GNSS Exhibitor Logo

Use this logo on your emails, mailings, and marketing pieces to promote your involvement with ION GNSS+. To save the image, right click and choose "save image as."