ION GNSS+ Marketing Resource Center

Thank you for exhibiting with ION GNSS+. Below are some tips and resources that will help you maximize your exhibiting experience.

Contents:

• ION GNSS+ Partner Program and Sponsorship Options
• Exhibitor Tips – How to increase your Return on Investment at ION GNSS+
• Sample Media Release
• Customer Email Pass-alongs
• Exhibitor Email Pass-alongs 
• Speaker and Exhibitor Email Pass-alongs 
• Sample Email Signatures 
• ION GNSS Exhibitor Logo 

ION GNSS+ Partner Program and Sponsorship Options

As a non-profit institution with individual and corporate memberships, The Institute of Navigation offers a unique and highly targeted audience for organizations that provide products and services to professionals in the field of positioning, navigation and timing. The ION Partner Program is designed to connect leaders in the field with a network of solutions, resources and opportunities. Download the ION GNSS+ Partner Program Brochure

Exhibitor Tips: Increase Your Return on Investment at ION GNSS+

The ION GNSS+  is the world’s largest showcase of GNSS technology, products and services and this year’s best opportunity to showcase your organization at the event, reach new customers, and solidify relationships with existing customers. 

Here are some ways you can start building customer anticipation and traffic for your booth before the Exhibit hall opens:

• Download the ION GNSS+  Exhibitor Logo and place it on your website: ION has a ready-to-use ION GNSS+ meeting logo for you to use to link your Website to the ION GNSS+  site. Make it easy for your customers to register.
• Include a P.S. on all outgoing correspondence: “We’ll see you at ION GNSS+ in St. Louis, Missouri! Visit us in booth #[YOUR BOOTH NUMBER HERE]” This lets all your customers know you’ll be there and reinforces it every time they open your mail. 
• Add a footer/ signature to your emails: Set your email up to automatically add a message like “Visit us at booth #[YOUR BOOTH NUMBER HERE]” at ION GNSS+ 2020 September 21-25! See you in St. Louis.” to the bottom of all your email messages. Be sure that everyone in your company with customer contact does the same.
• Plan a contest: Create a buzz in your booth! It’s easy. Develop a contest with an entry form that customers have to drop off at your booth. Include it with your pre-show mailings. The prize doesn’t have to be expensive – try an item of your merchandise, dinner for two or tickets to a Tampa attraction as the incentive. Be creative with it, and have fun. You’ll be surprised at how much traffic and interest it will drive to your booth. Stand out. Make yourself noticed.
• Make appointments ahead of time: Be proactive by scheduling appointments, breakfast meetings, dinner meetings, etc. Your customers will appreciate the effort. Send out a list-minute reminder A few weeks before the show, email or mail a message out to all your clients and potential customers reminding them to include a visit to your booth at ION GNSS+ 2020.

Sample Media Release

Format this media release on your letterhead and send it out to your customers, prospects, dealers and other contacts. Or use this as the starting point for an article in your company newsletter or customer communication pieces.

FOR IMMEDIATE RELEASE
Contact [PROVIDE YOUR CONTACT INFORMATION]

[INSERT YOUR COMPANY NAME]to exhibit at ION GNSS+ 2020 in St. Louis, Missouri, September 21-25.

The ION GNSS+ 2020 Conference is the 33rd International Technical Meeting of the Satellite Division of the Institute of Navigation and world's largest technical meeting and showcase of GNSS technology, products and services and brings together thought-leaders in the field to present new research, introduce new technologies, and exchange ideas.

In the ION GNSS+ 2020 Exhibit Hall, leading companies in positioning, navigation and timing will be proudly displaying the latest technologies, proven solutions and forward-thinking ideas to hundreds of professionals gathered for the event.

[Add a paragraph here about your booth (where you'll be located, who will be in attendance, what product or service you'll be demonstrating, special booth promotions you'll be offering]

For more information about ION GNSS+ 2020, visit www.ion.org.

Exhibitor Pass Along Email: Promoting Your Exhibit Booth

The Institute of Navigation’s ION GNSS+ 2020 is coming up fast. Make sure your colleagues know that your company is exhibiting and encourage them to register early to take advantage of the early-bird advance registration rate — simply copy and paste the email below into your own email and send to your full mailing list. Remember to customize it by adding the name, date, and time of your session, your exhibit booth number, and any other exhibitor highlights.

ION GNSS+ 2020
September 21-25, 2020
Complimentary Short Courses: Sept. 16 
Tutorials: September 17
Hyatt Regency St. Louis, St. Louis, Missouri

News and Updates:
I’d like to personally invite you to attend ION GNSS+ 2020 Conference September 21-25 at the Hyatt Regency St. Louis in St. Louis, Missouri.

[Company Name] will be exhibiting at ION GNSS+ 2020, the world’s largest technical meeting and showcase of GNSS technology, products and services. You can meet our staff at booth #[Booth Number].

[Add a paragraph here about your booth (where you’ll be located, who will be in attendance, what product or service you’ll be demonstrating, special booth promotions you’ll be offering]

It’s the year’s best opportunity to meet leaders in the field, see the newest technologies and stay up-to-date on where the technology is headed.

To view the complete technical program, go to www.ion.org/gnss. I’m hoping you can join us in St. Louis. Don’t forget to register before August 21 to take advantage of early-bird registration dates.

Register today and we'll see you in St. Louis.

Speaker and Exhibitor Pass Along Email: Promoting Your Technical Session

The Institute of Navigation’s ION GNSS+ 2020 is coming up fast. Make sure your colleagues know about the program (including your session) and the early-bird advance registration deadline — simply copy and paste the email below into your own email and send to your full mailing list. REMEMBER to customize it by adding the name, date, and time of your session, your exhibit booth number, and any other exhibitor highlights.

ION GNSS+ 2020
September 21-25, 2020
Complimentary Short Courses: Sept. 16 
Tutorials: September 17
Hyatt Regency St. Louis, St. Louis, Missouri

News and Updates:
I’d like to personally invite you to attend ION GNSS+ 2020 Conference, September 21-25 at the Hyatt Regency St. Louis in St. Louis, Missouri.

[Company Name] will be exhibiting at ION GNSS+ 2020, the world’s largest technical meeting and showcase of GNSS technology, products and services. You can meet our staff at booth #[Booth Number].

In addition, [Employee Name] with [Company Name] is presenting a technical paper, [Paper Title], on [Day  Month, Year] at [Time]. ION GNSS+ 2020 features pre-conference tutorials and more than 200 technical papers specifically tailored to positioning, navigation and timing professionals.

It’s the year’s best opportunity to meet leaders in the field, see the newest technologies and stay up-to-date on where the technology is headed.

To view the complete technical program, go to www.ion.org/gnss. I’m hoping you can join us in St. Louis. Don’t forget to register early to take advantage of early-bird registration dates.

Register today and see you in St. Louis.

Email Signatures

Help us get the word out with Email Signatures! In order to increase attendance at the meeting and drive interest in and traffic to your booth, we need your help getting the word out. Below we've written pre-populated Email Signatures. These are easy and effective ways to create awareness and help drive customers to your booth. But make sure you include specific information about your booth. We've also included instructions on setting up email signatures in both Microsoft Outlook.

Sample Signatures for Booth Promotion

Attend ION GNSS+ 2020, September 21-25 in St. Louis, Missouri and don’t forget to stop by and see us in booth #[Booth Number].

We’ll be exhibiting at ION GNSS+ 2020, September 21-25 in St. Louis, Missouri. Visit us at booth #[Booth Number].
Register today at www.ion.org.

Sample Signature for Session Promotion

Join us at ION GNSS+ 2020, September 21-25 in St. Louis, Missouri and attend our session [Presentation Title] on [Presentation date]. Register today at www.ion.org.

How to Create an Email Signature in Outlook

To add an email signature to your Outlook:

• Select Tools | Options... from the menu in Outlook.
• Go to the Mail Format tab.
• Click Signatures... under Signatures.
• Go to the Email Signature tab.
• Click New.
• Type the new signature's desired name.
• Click OK.
• Type the desired text of your signature under Edit signature.
• It is best to keep your signature to no more than 5 or 6 lines of text.
• To add your business card as a vCard file (with which recipients can import or update your contact details):
• Move the cursor where your business card should appear in the signature.
• Click Business Card in the formatting toolbar.
• Locate and highlight yourself.
• Click OK.
• Click OK.
• Click OK again.

ION GNSS Exhibitor Logo

Use this logo on your emails, mailings, and marketing pieces to promote your involvement with ION GNSS+. To save the image, right click and choose "save image as."