ION GNSS+ Marketing Communications Toolkit

Welcome to the ION GNSS+ Marketing Resource Center Communications Toolkit. This toolkit is designed to help you get the most out of your exhibiting and sponsorship investment by giving you easy-to-use, copy, paste, and edit communications tools to share with your customers and drive attention and traffic to your booth. Use these tools to introduce ION GNSS+ 2021 attendees to your staff who will be in your exhibit booth, invite them to visit your booth, and tell them a little bit about your company.

Toolkit Contents:

• Social Media and downloadable graphics
• Email to customize and send to your customers
• Company Newsletter
• Media Release to send to your media contacts
• Additional Tips
• ION GNSS+ Partner Program and Sponsorship Options

Social Media

ION GNSS+ Social Media Handles and Profiles

@ionavigation (twitter, Facebook, LinkedIn, Instagram)

@InstOfNavigation (YouTube)

• LinkedIn: https://www.linkedin.com/company/ionavigation
• Facebook: https://www.facebook.com/ionavigation
• Twitter: https://twitter.com/ionavigation
• Instagram: https://www.instagram.com/ionavigation/
• YouTube: https://www.youtube.com/user/InstOfNavigation

ION GNSS+ Hashtag

#iongnss

Social Media Sample Posts and Graphics

When you share posts on Twitter, Facebook and/or LinkedIn, please remember to:

• Tag us: @ionavigation
• Include a call to action and link to your online exhibit profile
• Use the ION GNNSS+ hashtag: #iongnss

Sample Social Media Posts

Below are some sample social media posts designed for longer-form social media platforms (Facebook, LinkedIn, etc.) (Note that sections highlighted in yellow are intended for you to customize.)

[COMPANY NAME – USE YOUR SOCIAL MEDIA HANDLE HERE TOO] is pleased to announce we will be exhibiting at the @ionavigation’s ION GNSS+ 2021 taking place September 20-24 at the St. Louis Union Station Hotel in St. Louis, Missouri. #iongnss is the world’s largest international technical meeting and showcase of GNSS and GNSS related technology, products and services. Please stop by exhibit booth #[BOOTH NUMBER] and meet our team and [option to insert a personal note about your specific product and/or service]. To learn more about ION GNSS+ 2021, visit ion.org/gnss and please meet us in St. Louis.

Shorter Sample Media Posts for Twitter

Visit [YOUR COMPANY TWITTER HANDLE] at the @ionavigation ION GNSS+ 2021, September 20-24 in St. Louis. Visit us at exhibit booth #[BOOTH NUMBER]. Register at ion.org/gnss and please meet us in St. Louis.

[COMPANY NAME] is pleased to be supporting the PNT community and look forward to seeing everyone at @iongnss taking place September 20-24, in St. Louis. Visit us at booth #[BOOTH NUMBER]. Please meet us in St. Louis.

Graphics for Social Media

We have provided “We’re Exhibiting” banners in twitter, Facebook, LinkedIn and Instagram sizes for you to include in your social media posts. To download, right click the image and choose "save image as."

We’re Exhibiting: Square (For Facebook, LinkedIn, Instagram)

 

 

 

 

 

 

 

 

 

 

 

 

We’re Exhibiting: Rectangle (For Twitter, Facebook, LinkedIn, Instagram)

Email

Sample Email for Colleagues (copy, paste, and personalize)

Below are sample emails designed for you to copy and paste into your own email, then personalize it for your company, and send to your customers and prospects.

ION GNSS+ 2021
September 20-24, 2021
St. Louis, Missouri

I’m reaching out to let you know that [COMPANY NAME] will be exhibiting at the Institute of Navigation’s ION GNSS+ 2021, the world’s largest technical meeting and showcase of GNSS and GNSS related, products and services. ION GNSS+ 2021 is taking place September 20-24 at the St. Louis Union Station Hotel in St. Louis, Missouri.

Please visit us at exhibit booth #[BOOTH NUMBER] and [meet our team and… option to insert a personal note about your specific product and/or service].

You can also take a preview by visiting our online exhibitor profile at: [LINK TO YOUR ONLINE EXHIBITOR PROFILE HERE]. [Add a paragraph if you’ve uploaded an exhibitor demonstration to your profile.]

It’s the year’s best opportunity to hear from top leaders in the field, learn about the newest technologies and stay up-to-date on where the technology is headed.

Go to ion.org/gnss to view the complete technical program and to register.

Register today and please, meet me in St. Louis.

Sample Email for Exhibitors who are also Presenting

ION GNSS+ 2021
September 20-24, 2021
St. Louis, Missouri

I’d like to personally invite you to attend ION GNSS+ 2021, taking place September 20-24 in St. Louis, Missouri, the world’s largest technical meeting and showcase of GNSS and GNSS related technology, products and services.

[COMPANY NAME] will be exhibiting at ION GNSS+ 2021, Please visit us at exhibit booth #[BOOTH NUMBER]

In addition, [PRESENTER’S NAME] with [COMPANY NAME] is presenting a technical paper, [PAPER TITLE], on [DAY, TIME].

We’re really pleased to be participating in ION GNSS+ 2021 and look forward to seeing you there.

Go to ion.org/gnss to view the complete technical program and to register.

Register today and please meet me in St. Louis.

Company Newsletter

Sample Entry for Company Newsletter

We’re pleased to announce that [COMPANY NAME] will be exhibiting at the upcoming ION GNSS+ 2021 taking place September 20-24, at the St. Louis Union Station Hotel in St. Louis, Missouri.

ION GNSS+ is the largest world’s largest international technical meeting and showcase of GNSS and GNSS related technology, products and services and we’re exciting to be convening in-person to see our customers and demonstrate our cutting-edge technology. [option to insert additional description(s) of new products, exciting news, etc.]

Request an ION GNSS+ 2021 Company Newsletter Graphic

To request a graphic for your company newsletter, email kesthus@ion.org. Please provide graphic specs.

Media Release

ION Media Contact

Kenneth P. Esthus
Phone: 703-366-2723
Email: kesthus@ion.org

Sample Media Release

 

 

[COMPANY NAME] TO EXHIBIT AT ION GNSS+ 2021

[COMPANY NAME] to join top leaders in PNT at the ION GNSS+ 2021 in St. Louis, Missouri

Month, Day, Year (Location) – [COMPANY NAME] is pleased to announce we will be exhibiting at the ION GNSS+ 2021 meeting being held September 20-24, 2021 at the St. Louis Union Station Hotel in St. Louis, Missouri.

[COMPANY NAME] is pleased to be supporting the PNT community and invite you to visit our booth [#BOOTH NUMBER] in the exhibit hall. For a preview of our company, you can visit our online profile at: [INSERT LINK TO ION GNSS+ 2021 ONLINE EXHIBITOR PROFILE.]

[Option to insert paragraph about your company and description(s) of new products, exciting news, etc. Include a quote]

ION GNSS+ is the largest world’s largest international technical meeting and showcase of GNSS and GNSS related technology, products and services and we’re exciting to be convening in-person to see our customers and demonstrate our cutting-edge technology.

[Option to add if someone from your company is presenting a paper]. In addition, [PRESENTER’S NAME] with [COMPANY NAME] is presenting a technical paper, [PAPER TITLE], on [DAY, TIME].

Go to ion.org/gnss for more information on ION GNSS+ 2021.

[ADD YOUR “ABOUT” BOILERPLATE HERE]

Additional Tips

Below are some additional tips on building customer anticipation and drive traffic to your exhibit booth

• Include a P.S. on all outgoing correspondence: “We’re exhibiting at ION GNSS+ 2021. Please visit us at booth #[BOOTH NUMBER] and please meet me in St. Louis!
• Add a footer/ signature to your emails: Set your email up to automatically add a message like “We’re exhibiting at ION GNSS+ 2021 September 20-24 in St. Louis, MO Please visit us at booth #[BOOTH NUMBER] and please meet me in St. Louis!.” Be sure that everyone in your company with customer contact does the same.
• Make appointments ahead of time: Be proactive by scheduling appointments early. Your customers will appreciate the effort. Send out a list-minute reminder a few weeks before the show. Email or mail a message out to all your clients and potential customers reminding them to include a visit to your exhibitor profile and booth.

ION GNSS+ Partner Program and Sponsorship Options

As a non-profit institution with individual and corporate memberships, The Institute of Navigation offers a unique and highly targeted audience for organizations that provide products and services to professionals in the field of positioning, navigation and timing. The ION Partner Program is designed to connect leaders in the field with a network of solutions, resources and opportunities.

Download the ION GNSS+ Partner Program Brochure