ION GNSS+ Author Resource Center

Author Marketing Communications Toolkit

Welcome to the GNSS+ Author Marketing Communications Toolkit. This toolkit is designed to help you promote your technical presentation to friends, colleagues, and peers prior to the meeting. (Yes, even authors need to do a little promoting.)

Below we’re providing some easy ideas on how to promote your presentation on your personal and your organization’s social media sites. In addition, we’ve provided some easy copy-paste-and-edit emails, newsletter articles, and media releases, as well as some additional tips on getting the most out of your experience.

Toolkit Contents

• Social Media and downloadable graphics
• Email to customize and send to your customers
• Company Newsletter
• Media Release to send to your media contacts
• Additional Tips

Social Media

ION GNSS+ Social Media Handles and Profiles

ION GNSS+ Hashtag: #iongnss

@ionavigation (twitter, Facebook, LinkedIn, Instagram)

@InstOfNavigation (YouTube)

• LinkedIn: https://www.linkedin.com/company/ionavigation
• Facebook: https://www.facebook.com/ionavigation
• Twitter: https://twitter.com/ionavigation
• Instagram: https://www.instagram.com/ionavigation
• YouTube: https://www.youtube.com/user/InstOfNavigation

Social Media Sample Posts and Graphics

When you share posts on Twitter, Facebook, and/or LinkedIn, please remember to:

• Tag us: @ionavigation
• Include a “call to action” and link to the session you’re presenting in
• Use the ION GNSS+ hashtag: #iongnss

Sample Social Media Posts

Below are some sample social media posts designed for longer-form social media platforms (Facebook, LinkedIn, etc.) Note that sections highlighted in yellow are intended for you to customize.

[COMPANY NAME – USE YOUR SOCIAL MEDIA HANDLE HERE TOO] is pleased to announce that [PRESENTER’S NAME & TITLE] will be presenting a technical paper at the 35th International Technical Meeting of the Satellite Division of the Institute of Navigation (ION) ION GNSS+ 2022 meeting taking place September 19–23, 2022, at the Hyatt Regency Denver at Colorado Convention Center in Denver, Colorado. [PRESENTER’S NAME] will be presenting their research on [PRESENTATION TITLE] in the [SESSION TITLE] on [DAY, DATE, TIME].

[ADD A BRIEF PARAGRAPH ABOUT THE RESEARCH BEING PRESENTED, WHY IT’S IMPORTANT, AND WHY THEY SHOULD ATTEND].

The ION GNSS+ 2022 meeting is the world’s largest technical meeting and showcase for GNSS technology, products, and services. A commercial exhibit and pre-conference tutorials are held in conjunction with the conference. Learn more at ion.org.

Shorter Sample Media Post for Twitter

[COMPANY NAME – USE YOUR SOCIAL MEDIA HANDLE HERE TOO] is presenting a paper [PAPER NAME] at @ionaviagtion GNSS+ 2022. #GNSS, taking place September 19–23 at the @HyattDenver. Go to ion.org for more information.

Graphics for Social Media

Square (For Facebook, LinkedIn, Instagram)

Rectangle (For Twitter, Facebook, LinkedIn, Instagram)

 

Email

Sample email for Colleagues (copy, paste, and personalize)

Subject Line: I’m presenting at ION GNSS+ 2022

I’m reaching out to let you know that I will be speaking at the ION GNSS+ 2022 meeting taking place September 19–23, 2022, at the Hyatt Regency Denver in Denver, Colorado.

My paper, [PRESENTATION TITLE] will be presented on [DAY, DATE, TIME] in the [SESSION TITLE] session. You can learn more about GNSS+ 2022 at ion.org.

The ION GNSS+ technical meeting is ION’s fall meeting and the world’s largest technical meeting and showcase for GNSS technology, products, and services. The conference is designed to showcase advances in positioning, navigation, and timing.

The ION GNSS+ meeting is an annual conference sponsored by the Satellite Division of the Institute of Navigation with a technical program that will bring together international leaders in GNSS and related positioning, navigation, and timing fields to present new research, introduce new technologies, discuss current policies, and exchange ideas.

I’m hoping you can join me for this event. Make sure to register early to take advantage of savings. Register today at ion.org.

Company Newsletter

Sample Entry for Company Newsletter

We are pleased to announce that [COMPANY NAME]’s [PRESENTER’S NAME] will be presenting a paper at the upcoming Institute of Navigation’s (ION) GNSS+ 2022 taking place September 19–23, 2022, at the Hyatt Regency Denver in Denver, Colorado.

[PRESENTER’S NAME] paper is titled [PRESENTATION TITLE] and will be presenting on [DAY, DATE, TIME].

[ADD A BRIEF PARAGRAPH ABOUT THE RESEARCH BEING PRESENTED, WHY IT’S IMPORTANT AND WHY THEY SHOULD ATTEND].

The ION GNSS+ technical meeting is ION’s fall meeting and the world’s largest technical meeting and showcase for GNSS technology, products, and services. The conference is designed to showcase advances in positioning, navigation, and timing.

The ION GNSS+ meeting is an annual conference sponsored by the Satellite Division of the Institute of Navigation with a technical program that will bring together international leaders in GNSS and related positioning, navigation, and timing fields to present new research, introduce new technologies, discuss current policies, and exchange ideas.

Media Release

ION Media Contact

Kenneth P. Esthus
Phone: 703-366-2723
Email: kesthus@ion.org

Sample Media Release

[COMPANY NAME] TO PRESENT AT THE INSTITUTE OF NAVIGATION’S (ION) GNSS+ 2022

Month, Day, Year (LOCATION) – [COMPANY NAME] is pleased to announce that [PRESENTER’S NAME] is presenting a paper at the upcoming ION GNSS+ 2022 taking place September 19–23, 2022, at the Hyatt Regency Denver in Denver, Colorado.

[PRESENTER’S NAME] paper is titled [PRESENTATION TITLE] and will be presenting on [DAY, DATE, TIME].

[ADD A BRIEF PARAGRAPH ABOUT THE RESEARCH BEING PRESENTED, WHY IT’S IMPORTANT, AND WHY THEY SHOULD ATTEND].

The ION GNSS+ technical meeting is ION’s fall meeting and the world’s largest technical meeting and showcase for GNSS technology, products, and services. The conference is designed to showcase advances in positioning, navigation, and timing.

The ION GNSS+ meeting is an annual conference sponsored by the Satellite Division of the Institute of Navigation with a technical program that will bring together international leaders in GNSS and related positioning, navigation, and timing fields to present new research, introduce new technologies, discuss current policies, and exchange ideas.

For more information on ION GNSS+ 2022, please visit ion.org.

[ADD YOUR “ABOUT” BOILERPLATE HERE]

Additional Tips

Below are some additional tips on creating interest in your paper.

Include a P.S. on all outgoing correspondence: “I’m presenting a paper at ION GNSS+ 2022 taking place September 19–23 at the Hyatt Denver at Colorado Convention Center. Hope you can join me!

Add a footer/ signature to your emails: “I’m presenting a paper at ION GNSS+ 2022 taking place September 19–23, 2022, at the Hyatt Denver at Colorado Convention Center. Hope you can join me!

 

Good luck and please email kesthus@ion.org if you have any questions or need any assistance on promoting your paper.