ION GNSS 2012 Exhibitor Marketing Resources

• Exhibit Hall Day Pass Invitation
• Exhibitor Tips - Increase your Return on Investment at ION GNSS
• Sample Media Release
• Speaker Email Pass-alongs - Promote your technical session
• Promotional E-mail Signatures

 

EXHIBIT HALL DAY PASS INVITATION

Invite Your Customers, Dealers And Representatives to the Exhibit Hall on Friday, September 21.

The Institute of Navigation is pleased to be offering a 1-day only Exhibit Hall Invitation and Registration for you to distribute to your customers, dealers and representatives for an “Open Exhibit Hall” to be held Friday, September 21st  from 9:00 am – 12:00 p.m. during the ION GNSS 2012 in Nashville, Tennessee.

The Exhibit Hall Day Pass Invitation Form can be sent by you in an email to the guests you’d like to invite.  All your guests have to do is complete the registration and return it to ION via fax or email. An Exhibit Hall Day-pass badge will be available to your guest at the Registration Desk on Friday morning, September 21, 2012.

Complimentary Expo passes are a great way to profile your participation at the ION GNSS 2012 Conference and bring attention and business to your booth.

We’ve provided a sample email for you to share with your customers below. Simply copy and paste the email into your email browser, but be sure to personalize it to your own organization AND attach the Exhibit Hall Day Pass Invitation Form. Use this opportunity to highlight any new products or services you’re introducing, or announce any specials you’ll be offering in your booth.

The one-day only complimentary exhibit hall registration provides free access to the exhibit hall during dedicated “Open Hall” hours and does not include access to technical sessions, networking socials or conference meals.  Single-Day, or Full Conference registrations, are available at published rates at www.ion.org.

Exhibit Hall Day Pass Invitation Email (Copy, Paste and Personalize)

JOIN US AT ION GNSS 2012!

We'll be exhibiting at the Institute of Navigation (ION) ION GNSS 2012 Conference September 17-21, 2012 in Nashville, Tennessee. The ION GNSS 2012 Conference is the 25th International Technical Meeting of the Satellite Division of the Institute of Navigation and world’s largest technical meeting and showcase of GNSS technology, products and services.

This year, ION is opening the exhibit to all GNSS and navigation technology professionals complimentary for one-day, Friday, September 21, 2012 from 9am to 12Noon. This by-invitation-only event is a great way to walk the halls to visit with leaders in the field, learn about new technologies, and visit our booth. And we want to see you there!

I’ve attached an Exhibit Hall Day Pass Invitation Form and look forward to welcoming you to ION GNSS 2012. Simply complete and email, fax or mail it to ION. Your exhibit hall day-pass badge will be available at the Registration Desk on Friday morning, September 21st, 2012.

We’ll be exhibiting at booth #_________ Please don’t forget to stop by and say hi.

See you in Nashville!

 

EXHIBITOR TIPS

Increase your organization’s Return on Investment at ION GNSS!

The ION GNSS 2012 is the world’s largest showcase of GNSS technology, products and services so this is a great opportunity to showcase your organization at the event.

Here are some ways you can start building customer anticipation and traffic for your booth before the Exhibit hall opens.

Download the ION GNSS 2012 Exhibitor Logo and place it on your website
ION has a ready-to-use ION GNSS 2012 meeting logo for you to use to link your website to the ION GNSS 2012 site. Make it easy for your customers to register.
ION GNSS 2012 Exhibitor Logo - Large
ION GNSS 2012 Exhibitor Logo - Small

Invite your customers to the Exhibit Hall on Friday, September 21
ION is opening the exhibit hall FREE by-exhibitor-invitation-only on Friday, September 21st from 9:00 am – 12:00 p.m. This is a great opportunity to invite your customers, prospects, dealers, distributors, etc. Download a blank copy of the Exhibit Hall Day Pass Invitation and Registration Form here but remember to personalize it by adding your company name and booth number in the variable fields on the PDF form.

Include a P.S. on all outgoing correspondence
“We’ll see you at ION GNSS 2012 in Nashville, Tennessee!” This lets all your customers know you’ll be there and reinforces it every time they open your mail.

Get the pre-registered attendee list
If you haven’t ordered your free pre-registration list, contact for ION today. Send pre-registered attendees on the list a personalized invitation introducing your company and inviting them to see your products at the show.

Add a footer to your e-mails
Set your e-mail up to automatically add a message like “Visit our booth #______ at ION GNSS 2012! See you in Nashville.” To the bottom of all your e-mail messages. Be sure that everyone in your company with customer contact does the same.

Plan a contest
Develop a contest with an entry form that customers have to drop off at your booth. Include it with your pre-show mailings. The prize doesn’t have to be expensive – try an item of your merchandise, dinner for two or tickets to a Nashville attraction as the incentive. Be creative with it, and have fun.

Make appointments ahead of time
Be proactive by scheduling appointments, breakfast meetings, dinner meetings, etc. Your customers will appreciate the effort.

Send out a last-minute reminder
A few weeks before the show, e-mail or mail a message out to all your clients and potential customers reminding them to include a visit to your booth at ION GNSS 2012.

 

SAMPLE MEDIA RELEASE (Copy, Paste and Personalize)

Format this media release on your letterhead and send it out to your customers, prospects, dealers and other contacts. Or use this as the starting point for an article in your company newsletter or customer communication pieces.

FOR IMMEDIATE RELEASE
Contact [PROVIDE YOUR CONTACT INFORMATION]

[INSERT YOUR COMPANY NAME] to exhibit at ION GNSS 2012 in Nashville, Tennessee, September 17-21.

The ION GNSS 2012 Conference is the 25th International Technical Meeting of the Satellite Division of the Institute of Navigation and world’s largest technical meeting and showcase of GNSS technology, products and services and brings together thought-leaders in the field to present new research, introduce new technologies, and exchange ideas.

In the ION GNSS 2012 Exhibit Hall, leading companies in positioning, navigation and timing will be proudly displaying the latest technologies, proven solutions and forward-thinking ideas to hundreds of professionals gathered for the event.

For more information about ION GNSS 2012, visit www.ion.org.

 

SPEAKER EXHIBITOR PASS ALONG EMAIL (Promoting your technical session)

The Institute of Navigation’s ION GNSS 2012 is coming up fast. Make sure your colleagues know about the program (including your session) and the early-bird advance registration deadline — simply copy and paste the email below into your own email and send to your full mailing list. REMEMBER to customize it by adding the name, date, and time of your session, your exhibit booth number, and any other exhibitor highlights.

ION GNSS 2012
September 17-21, 2012
(Tutorials: September 17 and 18)
Nashville Convention Center, Nashville, Tennessee

NEWS & UPDATES:
I’d like to personally invite you to attend ION GNSS 2012 Conference September 17-21 at the Nashville Convention Center, Nashville, Tennessee.

 [COMPANY NAME] will be exhibiting during ION GNSS 2012, the world’s largest technical meeting and showcase of GNSS technology, products and services. You can meet our staff at booth #[BOOTH NUMBER].

In addition, [EMPLOYEE NAME] with [COMPANY NAME] is presenting a technical paper, [PAPER TITLE], on [DAY, MONTH DATE at TIME].
ION GNSS 2012 features pre-conference tutorials and more than 250 technical papers specifically tailored to positioning, navigation and timing professionals.

It’s the year’s best opportunity to meet leaders in the field, see the newest technologies and stay up-to-date on where the technology is headed.

To view the complete technical program, go to www.ion.org/meetings.
I’m hoping you can join us in Nashville. Don’t forget to register before August 15 to take advantage of early-bird registration dates.

Register today and see you in Nashville.

 

EMAIL SIGNATURES - Help us get the word out with E-mail Signatures!

In order to increase attendance at the meeting and drive interest in and traffic to your booth, we need your help getting the word out. Below we've written pre-populated E-mail Signatures. These are easy and effective ways to create awareness and help drive customers to your booth. But make sure you include specific information about YOUR booth.

Sample 1

Attend ION GNSS 2012, September 17-21 in Nashville, Tennessee and don’t forget to stop by and see us in booth #[BOOTH NUMBER].

Sample 2

Join us at ION GNSS 2012, September 17-21 Nashville, Tennessee and attend our session <PRESENTATION TITLE> on <PRESENTATION DATE>. Register today at www.ion.org.

Sample 3

We’ll be exhibiting at ION GNSS 2012, September 17-21 in Nashville, Tennessee. Visit us at booth #[BOOTH NUMBER].
Register today at www.ion.org.

How to Create an E-mail Signature in Outlook

1. Select Tools | Options... from the menu in Outlook.
2. Go to the Mail Format tab.
3. Click Signatures... under Signatures.
4. Go to the E-mail Signature tab.
5. Click New.
6. Type the new signature's desired name.
7. Click OK.
8. Type the desired text of your signature under Edit signature.
9. It is best to keep your signature to no more than 5 or 6 lines of text.
10. To add your business card as a vCard file (with which recipients can import or update your contact details):
11. Move the cursor where your business card should appear in the signature.
12. Click Business Card in the formatting toolbar.
13. Locate and highlight yourself.
14. Click OK.
15. Click OK.
16. Click OK again.